Global TAM
$847B
↑ 12% YoY
Creator SAM
$104B
↑ 29% YoY — 12.3% of TAM
Sports SOM (WC)
$2.3B
2.2% of SAM — active now
Your TOM target
£10k/mo
0.0005% of SOM
Live signal — World Cup 2026 attention window open
6B+ viewers, 40-day sustained attention. TAM $847B → SAM $104B → SOM $2.3B event window → your TOM £10k/mo. Sports content is converting at 3× baseline viral rate. You don't need to be a football expert — Claude analyses the matches and creates the content.
TAM · SAM · SOM · TOM market funnel
Updated live
TAM
Total Addressable Market — global creator economy, digital content, and media
$847B
100% base
SAM
Serviceable Addressable Market — short-form sports clip creators driving audiences to paid communities and long-form content
$104B
12.3% of TAM
SOM
Serviceable Obtainable Market — World Cup 2026 clips on TikTok, Reels & Shorts → converting to YouTube long-form & paid bulletin community
$2.3B
2.2% of SAM
TOM
Your target — clips drive discovery, long-form builds depth, paid community & ebooks monetise the converted audience
£10k/mo
0.0005% of SOM
Your content funnel architecture
Active strategyTOP OF FUNNEL — Discovery
TikTok
Short clips
Instagram Reels
Short clips
YouTube Shorts
Short clips
15–60s viral clips · hooks · hot takes · match breakdowns · carousels
↓ Convert warm audience ↓
MID FUNNEL — Depth & trust
YouTube Long-form
10–20 min deep dives
Full match analysis · tactical breakdowns · series content · ad revenue
↓ Monetise loyal audience ↓
BOTTOM OF FUNNEL — Revenue
Paid community
Bulletin / Circle
Digital products
Ebooks · guides
£10k/mo target · membership fees · ebook sales · brand deals · newsletter
Sector intelligence — ranked by return potential
⚽ Sports & events
HOT #1$2.3BSOM active
94/100Signal
40 daysWindow
→ Click to generate World Cup content strategy
🤖 AI & tech
HOT #2$890MSOM creator
88/100Signal
EvergreenAlways on
→ Click to generate AI/tech content strategy
💰 Finance & wealth
WARM #3$440MSOM
76/100Signal
Mid CPMHigh LTV
→ Click to generate finance strategy
💪 Fitness & health
WARM #4$310MSOM
71/100Signal
High LTVAudience
→ Click to generate fitness strategy
Platform benchmarks — TAM · SAM · SOM · TOM per sector
| Sector | TAM | SAM | SOM | TOM (your £10k/mo) | Best product | Signal |
|---|---|---|---|---|---|---|
| ⚽ Sports (WC) | $847B* | $104B | $2.3B | Reachable wk 3 | Ebook + affiliates | 94 HOT |
| 🤖 AI/tech | $847B* | $104B | $890M | Month 2 | Course + tools | 88 HOT |
| 💰 Finance | $847B* | $104B | $440M | Month 3 | Newsletter + ebook | 76 WARM |
| 💪 Fitness | $847B* | $104B | $310M | Month 3–4 | Program + ebook | 71 WARM |
* TAM shared across all sectors = global creator economy
TAM (creator economy)
$847B
Global base
SAM (short-form video)
$104B
Your serviceable mkt
SOM (sports WC)
$2.3B
Active window
Your TOM
£10k/mo
Target — 40 days
Select post format
6 format types
Viral hooks + scripts
60s video scripts, hook packs, caption copy
Claude API
Carousel slides
4K image slides with near-perfect text rendering via ChatGPT Image-2
GPT Image-2
Cinematic video clips
AI-generated sports highlight-style clips and intros
Higgsfield
Viral thumbnails
4K cinematic thumbnails with bold text overlays
HiggsfieldGPT-4o
X / Twitter threads
10-tweet viral thread with debate bait and engagement hooks
Claude API
Email + sales copy
Nurture sequences, ebook sales pages, launch emails
Claude API
🎣 Viral hooks + 60s video script generator Claude API
Hooks, scripts, captions — non-generic, culturally sharp
Configure inputs above → generate
TAM
$847B
Creator economy
SAM
$104B
Short-form video
SOM — WC window
$2.3B
40 days active
Your TOM
£10k/mo
0.0005% of SOM
Sample 30-day World Cup calendar
| Day | Pillar | Hook | Format | CTA | Income stream | Perf. |
|---|---|---|---|---|---|---|
| Day 1 | Prediction | "Everyone's backing Brazil. Here's why that's a trap." | 60s Reel | Comment your pick | Build audience | TOP 3 |
| Day 3 | Tactical | "The one formation that always beats Spain. Thread." | Carousel (GPT-img) | Save this | Profile visits → bio link | TOP 3 |
| Day 5 | Fan POV | "POV: Your country just scored in the 90th minute" | 15s Short | Tag your flag | Virality → followers | STRONG |
| Day 8 | Hot take | "Mbappe hasn't won a WC. Neither has Haaland. That's the debate." | 60s Reel | Agree or get ratioed | Engagement → algorithm | TOP 3 |
| Day 12 | Nostalgia | "Every 90s kid remembers where they were for France 98." | Slideshow | Drop your year | Shares → reach | STRONG |
| Day 15 | Monetise | "I made £1,200 selling WC guides this week. Here's the doc." | 90s Reel | Link in bio | Ebook sales £££ | CONVERT |
| Day 20 | Breakdown | "The goal nobody's talking about — frames 3 to 7." | Carousel (GPT-img) | Follow for R16 | Affiliates → commissions | STRONG |
| Day 28 | Callback | "The final is set. I predicted this 28 days ago. Receipts." | 60s Reel | Playbook is live | Launch sales push | CONVERT |
TAM
$847B
Creator economy
SAM
$104B
Digital products + video
SOM (digital products)
$6.8B
Ebooks + guides
Your TOM
£10k/mo
20 sales × £47 = £940
Digital product vault — ready to sell
5 templates⚽
World Cup Creator Playbook 2026
£19–£47
🤖
How I Use Claude to Post Daily and Get Paid
£12–£27
💰
£10k Month Blueprint for Creators
£27–£97
📈
100 Viral Hooks That Convert
£9–£19
🌱
0 to 10k with AI Content Only
£14–£29
+
Generate new ebook
Generate sellable ebook from prompt
Ebook output
Enter topic → generate
TAM (creator economy)
$847B
Global base
SAM (short-form + digital)
$104B
12.3% of TAM
SOM — WC 2026 window
$2.3B
2.2% of SAM — 40 days
Your TOM — target
£10k/mo
0.0005% of SOM
£10K
Monthly income target
£10k
per month by week 3–4
0.0005% of
the $2.3B SOM
TAM → SAM → SOM → YOU
the $2.3B SOM
TAM → SAM → SOM → YOU
TAM · SAM · SOM · TOM — opportunity funnel
TAM
Global creator economy — $847B addressable
$847B
100%
SAM
Short-form sports clip creators (TikTok, Reels, Shorts) driving to paid communities and long-form content
$104B
12.3% of TAM
SOM
World Cup 2026 clips → YouTube long-form → paid bulletin community. 40-day high-attention window
$2.3B
2.2% of SAM
TOM
Your capture — community memberships + ebooks + brand deals + YT ad revenue + affiliate
£10k/mo
0.0005% of SOM
5-step execution playbook
1
Pick your angle today
Neutral stats account, fan account for a specific nation, tactical breakdown, or meme/reaction. Claude generates your full 30-day plan in minutes.
2
Post clips on TikTok, Reels & Shorts daily
15–60s viral clips on all three short-form platforms simultaneously. Hooks, hot takes, match breakdowns, carousels. Claude generates everything. This is your discovery engine — it runs at volume to fill the funnel.
3
Convert warm viewers to YouTube long-form
Use short clips to tease deep-dive content. Every Shorts/Reel includes a CTA: "full breakdown on YouTube". Long-form builds watch time, ad revenue, and positions you as the authority. This is where casual fans become loyal followers.
4
Drive loyal followers into the paid community
Bulletin, Circle, or Substack paid tier. £5–£15/month. Exclusive match previews, ebook access, direct Q&A. 200 members = £2,000/month recurring. This is the floor of your £10k/mo target — it never goes to zero.
5
Stack all revenue streams to £10k/mo
Paid community recurring + ebook sales + YouTube ad revenue + brand deals + affiliates. Each stream feeds off the others. Clips → long-form → community is the machine. £10k/mo = 200 community members + 1 brand deal + ebook sales.
Income stack model — path to £10k/mo
PAID COMMUNITY
£2,000
200 members × £10/mo
EBOOK SALES
£2,820
60 sales × £47
YT LONG-FORM ADS
£680
Sports CPM £12–£18
BRAND DEAL (x1)
£2,400
At 5k–10k followers
AFFILIATE LINKS
£1,200
Betting/streaming refs from clips + long-form
TOTAL — MONTHLY TARGET
£9,100
Conservative model. Community memberships are the recurring floor — everything else stacks on top.
Clips → Long-form → Paid community = the machine
TAM
$847B
Creator economy
SAM
$104B
Short-form + digital
SOM
$2.3B
WC event window
Your TOM
£10k/mo
Target
API integrations — full tech stack
🧠
Anthropic Claude
Hooks, scripts, calendars, threads, email copy, ebook generation
Connected🎨
ChatGPT Image-2 (gpt-image-1)
4K carousel slides with near-perfect text rendering. Best-in-class image text quality
Add OpenAI key🎬
Higgsfield AI
Cinematic video generation — sports clips, intros, highlight-style content
Add API key⚡
Supabase
User auth, generated content library, ebook storage, analytics
Configure💳
Stripe
Ebook and digital product payments — one-click checkout and instant delivery
Configure☁️
Cloudflare Workers
Anthropic + OpenAI API proxy — zero cold starts, global edge, secure key management
ReadySubscribers
—
Connect to load
Views (28d)
—
YouTube Data API
Watch time (hrs)
—
Last 28 days
Est. revenue
—
YouTube Analytics API
Top performing videos (28d)
Connect YouTube Studio
Authorise via YouTube Data API v3 + YouTube Analytics API to load your channel performance, top videos, CTR, and revenue data.
Audience & reach
Impressions CTR
Connect channel to load real CTR data
Recent uploads performance
| Video | Published | Views | Watch time | CTR | Likes | Comments | Revenue est. |
|---|---|---|---|---|---|---|---|
| Connect YouTube Studio to load upload data | |||||||
AI insight — YouTube
Connect channel → Claude analyses your top/bottom performers and suggests your next 3 videos
Revenue breakdown (28d)
Ad revenue (CPM × views)
—
Super Thanks / memberships
—
Shorts bonus
—
Requires YouTube Analytics API with monetisation scope